Sahar Rococo.
Artist Interview For "ECHOES".
001. Who are you and how would you describe your artistic style?
I'm Sahar Rococo, a self-taught artist with a background in chemistry. My work sits at the intersection of logic and emotion, combining abstract composition with conceptual isometric forms. I use soft pastels and bold primary colors to explore emotional complexity and inner landscapes.
002. Why did you choose to collaborate with Portraits de Famille on a capsule?
I chose to collaborate with Portraits de Famille on a capsule, because they value intention over mass production. In a world of fast fashion, it's rare to find a brand that creates slowly and thoughtfully, while resonating deeply with how I approach art.
003. What was the inspiration behind the "ECHOES" capsule and its designs?
"ECHOES" is about emotional residue, the subtle, lingering sensations our experiences leave behind. Each design is like a visual loop of memory: abstract, but strangely familiar.
004. How do you want people to feel when they wear your designs?
I want them to feel quietly empowered, like they're wrapped in a personal story that still has space to unfold. Introspective, soft and strong.
005. What does "exclusivity" mean to you in art and fashion?
Exclusivity to me is about authenticity. It's when something is created with care and depth, instead of being made for everyone, it's meant to deeply connect with someone.
006. What do you think the future of art and fashion will look like?
I think the future of art and fashion will be more hybrid, more emotional and more conscious. We're shifting away from noise and toward meaning, where storytelling and intentionality take the lead.
007. Who is your biggest inspiration and which one of your designs would fit that person best?
One of my biggest inspirations is Picasso for his fearless exploration of form. I'd love to see him wearing the "Blooming" design, a piece that reflects emotional tension through softness.
008. What's a creative risk you took that changed your work forever?
Leaving behind my career in chemistry was the boldest creative risk I've taken. I stepped away from a structured, logical path to pursue something uncertain but deeply personal. That shift allowed me to reconnect with expression and completely transformed the way I create and live.
009. What's the most unexpected source of inspiration you've ever had?
I unexpectedly found inspiration in an old library. The character's challenges reminded me that every experience can help us grow and be creative.
010. What's a dream project you haven't worked on yet, but would love to?
I dream of turning my digital artworks into large-scale oil paintings. I'd love to exhibit them in galleries worldwide, allowing people to experience them in a more tactile way.