001. Who are you and how would you describe your artistic style?

Hey, I’m Linus, a multidisciplinary freelance Art Director based in Barcelona. Alongside my client work, I always make time for self-initiated projects where I explore ideas, concepts and everything that sparks my curiosity.

I also organize a monthly design talk event, have participated in exhibitions and have been fortunate enough to collaborate with different brands and creatives, including Portraits de Famille.

My work is very concept-driven and minimal. Coming from the world of design, I care deeply about the meaning behind things. I wouldn’t say I have one fixed style, but my work usually evolves around a combination of simplicity, boldness, and strong visual ideas. Sometimes it is very minimal and monochromatic, sometimes it becomes playful and colorful, but there is always a concept behind it.

002. Why did you choose to collaborate with Portraits de Famille on a capsule?

I was attracted by the idea of translating a concept I had in my mind into something physical and personal. A capsule collection is a different way of communicating, instead of someone experiencing an artwork or identity only on a screen let’s say, they can carry it with them.

What I love about Portraits de Famille is that every capsule has its own personality. They give artists complete creative freedom, which creates something very authentic. That trust and openness were very inspiring to me.

I also love the idea that a piece of clothing can become part of someone’s story, something that carries memories and emotions.

003. How do you see the role of fashion in telling an artist’s story?

Fashion is one of the most intimate forms of storytelling. Before someone knows your name or your background, they already communicate something through what they wear.

For me, fashion becomes an extension of an artist’s language, a moving canvas. Wearing something means carrying certain values, references, emotions and ideas with you.

Fashion is also about identity and self-expression.

004. What was the inspiration behind this capsule and its designs?

I have a bicultural identity: Brazilian and German. I grew up in Brazil and was later shaped by German culture. Because my family moved a lot, I never really felt connected to one specific place.

That changed when I visited Barcelona as a student. I went to the beach, looked at the ocean and suddenly something clicked: the sea felt like home.

I spent my first years growing up near the beach in Brazil and I realized that the ocean was always a place where I felt a sense of belonging.

This personal story became the inspiration behind the capsule "EL MAR BLAU", a tribute to the Mediterranean Sea.

I didn’t want to approach the sea as just a destination, but rather as an emotion: home, simplicity, dreams and memories. The designs explore rhythm, atmosphere and movement, like waves, horizons and moments that stay with you.

My goal was to create something personal, poetic and timeless.

005. What was your creative process when conceptualizing and designing this capsule?

Because this concept is very personal, I started with the emotional direction: "what should someone feel when they see or wear it?"

I wanted the collection to feel minimal, poetic and calm. The color blue, especially an electric blue,  became the central element. I chose a monochromatic approach to make that feeling as strong and recognizable as possible.

I also explored complementary tones, like soft brown and golden yellow, inspired by the natural colors around the sea.

The illustrations were created through a mixed-media approach: combining hand lettering, traditional design methods and AI tools as a way of exploring new visual possibilities.

The whole process was about translating the feeling of the ocean into a visual language that feels clean, modern and wearable.

006. How does your personal story or background find its way into your work?

I always joke: "I have a square
head but a twerking butt."

It’s my funny way of describing my bicultural identity, the combination of my German and Brazilian sides.

Both cultures have influenced the way I think and create. I have the structured, detail-oriented and conceptual side, but also the emotional, colorful and spontaneous side.

A lot of my work comes from this contrast: structure and emotion, precision and playfulness.

007. What do you hope collectors will remember or talk about when they see or wear your designs?

I hope they remember the feeling behind it.

More than just a graphic or a garment, I want people to feel that there is a story, an atmosphere and an intention behind the piece.

Wearing a piece from "EL MAR BLAU" means carrying a little piece of the blue sea with you, a feeling of calm, freedom, and belonging.

008. What's a creative risk you took that changed your work forever?

I wouldn’t necessarily call it a risk, but one big step in my creative journey was embracing AI as part of my creative process.

Instead of seeing it only as a tool for efficiency, I started exploring it as a new creative medium. I use it to expand ideas, generate unexpected outcomes and explore possibilities from my initial sketches and concepts.

For me, AI is not replacing creativity, it is another instrument in the creative toolbox.

009. What's the most unexpected source of inspiration you've ever had?

Inspiration often comes from places that are not traditionally connected to design: music, conversations, cultural moments, architecture, everyday objects or even language itself.

Sometimes a simple word, rhythm or sound can create an entire visual idea.

Actually, "EL MAR BLAU" itself comes from that idea. It is not a fictional title, it means "The Blue Sea" in Catalan. "EL MAR" also connects with Spanish, while "BLAU" means blue in German.

I loved the connection of different languages coming together in one title, because that reflects my own identity. I speak four languages and this mix of cultures and perspectives is a big part of who I am.

010. What's a dream project you haven't worked on yet, but would love to?

I feel lucky because I have already experienced something that felt like a dream project.

Stefan Sagmeister, the Austrian designer known worldwide in the design field, invited me to collaborate with him on a charity project. We worked on transforming hospital tunnels, spaces where patients are transported between different hospitals, into more beautiful and uplifting environments.

It was one of the biggest projects I have worked on: complete creative freedom, collaborating with an incredible designer and hero of mine and creating something with a meaningful social impact.

For me, that combination, creativity, collaboration and purpose, is the kind of dream project I would always love to be part of.